The present era is that of the
mobile application. Today, many
companies try to build apps in order to ride on the path of success; however,
many companies fail at their efforts in this matter. Of the millions of apps
that are now on the various app stores around the world, only a small
percentage of these apps are helpful in securing success for their developers.
The question that comes to one’s mind is why?
The answer to this question is
not difficult to find. Many of these
apps lack the most common factors required for a successful app viz. visual
appeal, simplicity of use, context and relevance, value, better graphic design,
rich user engaging experience, among others.
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| Mobile Application |
Many app designers and developer
try to stuff their entire experience and knowledge into an app, hence they ruin
the simplicity factor. Keeping an app simple makes users understand the deeper
nuances of an app and also are able to understand the app better. A simpler app
thus has a lower learning curve, making it easier for app users to master the
app.
If your app displays irrelevant
and useless information, then people who are searching for the right
information will not be able to appreciate your app. Additionally, if your mobile application is cluttered and is difficult
to navigate, then it becomes difficult for your targeted customer to use it.
Therefore, it is likely that your app is deemed clumsy and poor, despite the
fact that you might have spent many hours perfecting it.
Ensure that your app provides a
rich as well as an engaging experience. Verify if your app is capable of
utilizing the various handset features as well as the features that the mobile
OS provides. Finally, a great graphic design is what your app richly deserves.
This will ensure that the graphic art will make your app captivating to the
user’s eyes.
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